Creative cities: Developement and Promotion of Creative Industry Potentials in Central European Cities

Creativity

Developement and Promotion of Creative Industry Potentials in Central European Cities

Programme

Central Europe

Objectives and goals of the project

CREATIVE CITIES’ objective is to exploit creative industry potentials for more competitive and attractive cities. Five Central European cities (Gdansk, Genoa, Leipzig, Ljubljana, Pecs) joined to:

improve framework conditions and to initialise creative industry clusters,
promote entrepreneurial skills and competitiveness of creative industries,
improve creative industry external visibility through transnational marketing and networking,
exploit potentials in the development of decayed urban areas through the allocation of creative industries in those city districts.

Furthermore, all project partners will provide valuable input to policy debates (anticipated Green Paper on Cultural and Creative Industries) and recommendations for other cities aiming to promote their creative industry potentials. Besides, transnational cooperation between five comparable Central European cities and close cooperation with EUROCITIES will be also important. The project will be promoted by five cities – public authorities, which have the political competences to integrate project results into local plans and strategies. Main project activities are:

Establishment, institutionalisation and transnational networking of creative industry clusters
Elaboration and testing of transnational cluster marketing tools
Promotion of creative clusters’ competitiveness based on European good practices
Elaboration of recommendations for other cities (close cooperation with EUROCITIES)
Contributions to policy debates (anticipated Green Paper on Cultural and Creative Industries)

Project results

Contribution to Green Paper on Cultural and Creative Industries
Institutionalised clusters of creative industries and durable transnational networks
Joint Action Plan for promotion of creative industries
Qualified cluster contact points
Tested and endorsed cluster marketing programmes
Transnational study on urban location factors of creative industry enterprises
Recommendations for other cities on “creative” district development (EUROCITIES)
Wide dissemination and communication
5 major conferences embedded in European initiatives such as the Capital of Culture (Pecs in 2010) and the Polish European Council Presidency in 2011

Project partners

Slovenian partners: Regional development agenci of Ljubljana urban region (RRA LUR) and Institute for Economic Research (IER)

Other partners: City of Leipzig, Germany (co-ordinator), Aufbauwerk Region Leipzig, Germany, Gdansk Entrepreneurship Foundation, Poland, Municipality of Genoa – Culture Department, Italy, City Hall of Gdansk, Poland, Job Centre, Italy, City of Pecs, Hungary, Cultural Innovation Competency Centre Association, Hungary, German Association for Housing, Urban and Spatial Development, Germany.